ITMUSTBE Philosophy

We see websites — and indeed the web itself — as living entities, continually adapting to ever-changing environments. To create something complex and adaptive, which is itself part of a complex and dynamic system, is a bit of a challenge. Rather than attempting to account for everything ahead of time, we set out with simple principles and guidelines specific to your project, which will themselves be redefined as we apply them in building your website. We get continual feedback from you throughout, and make many adjustments along the way. We actively seek out change beneficial to your website, and by a process of thought, discussion, testing and adaptation, we increase your site's chances for survival.

The idea is that websites adapt on a number of levels... for instance, when viewed on a small mobile device, sites should be readable while driving. On a widescreen monitor layouts should adapt... why shouldn't websites make use of all the space in a browser window? And not just by stretching out of proportion; instead layout elements should move about in a pleasing manner... columns should be added, for example, to improve readability (if there's space and a sufficient quantity of text). And all of this should happen transparently, giving everyone access to the underlying meaning on the page... whether they be your average web visitor, an automated search engine spider, or someone with a screen reading device. With hand-crafted code written by seasoned developers, your site will come alive, well prepared to adapt to the diverse situations it will face in the wild.

Some notable points of our process: we spend a great deal of time researching new tips, tricks, languages, packages, and other goings-on in our field; we adhere to the latest (cross-browser supported) industry standards; we code in a modular fashion so that core functionality can be separated from additional features; and we maintain clear separations between structural, presentational, and behavioral layers of code. We currently offer custom -designed and -coded websites, blogs, and photo galleries. We also offer custom-built web applications for selected projects, and domain names and web hosting to our clients on our BeeDrives servers. We do not offer search engine campaigns per se, as our sites are naturally optimized to be accessible and machine-readable, which — coupled with fresh, unique content of benefit to your visitors — will raise search rankings with greater stability and longevity.