ITMUSTBE Philosophy

The web is connecting people with information in a seemingly endless number of new ways. Web technology is becoming a part of life, an extension of us, and already there are applications and devices on the horizon that further blur the line between online and offline. Hence the founding of ITMUSTBE in 2000. Solutions include identity design, web development, web applications, and web hosting. Recent projects include collaborative web portals, as well as marketing campaigns spanning multiple media.

We focus on the web because we love the opportunities it offers. As web developers today, so much more is possible than just months ago. You might not know it to look at the web now. But it could be so... and in holding this belief, we are in good company with the W3C (World Wide Web Consortium). The idea is to lead the web towards its full potential, and by doing so, we forever extend this potential into the future. Key tenets of the new web movement include: sharing and open-source, coding standards, device-, platform-, and browser-independence, scalability, modularity and adaptability.

A good web interface resembles a living thing. It adapts to its user, it is simple and appealing, it is useful and interesting, it is at once transparent and apparent. In fact, all good marketing shares these features. Adapting since 2000 to an ever-changing technological landscape, ITMUSTBE draws on 8 years' experience to deliver adaptive marketing and collaboration strategies—unique and striking identities, compelling stories, and consistent messages—across all media, most especially the web. ITMUSTBE your move.