Creation and delivery of a monthly email newsletter
Key Considerations
Delivery of first email newsletter in two months
Development of website in two Phases
Phase 1: First e-newsletter content will be available to all visitors
Phase 2: Search, archive, and login capabilities added to website
Identity Features
Logo (bug + name) and bug (graphic element)
2 color design for spot-color printing
Vector format for use in multiple media
Website Features
W3C strict XHTML standards compliance
Robust, error-free, cross-platform browser support & fast download times
Site structure & pages optimized for search engines
Accessibility for all web users, including the blind
Search and archive capabilities
Content management system
Database-driven content stored in MySQL databases on server
Ability for content creators to add content (via a web-based Word-style interface) to the database and publish to a "holding zone", where layout will be reviewed by designer and graphics added
Login System
Access to all archived content with unique username and password
Automated registration via website form and email sent by site
Cookie feature to recognize returning registered subscribers
Email Newsletter Features
W3C strict XHTML standards compliance
Robust, error-free, cross-platform email support & fast download times
Modular format, with links driving recipients to website for full articles
Similar example: New York Times eNewsletter
Identity
Logo and bug in vector format
300-dpi and 72-dpi EPS, TIF, and GIF formats
Website
Flow chart of site architecture (attached with this document)
Design proof (a non-functional graphic proof of Home page, to be delivered during Design Phase)
HTML template (a sample functional web page, to be delivered during Production Phase)
Completed website online (after completion of Phase 1)
